With a moody sci-fi concept at its heart, this music video came to life with a slick, industrial design.

Gini’s debut music video, titled Xtina, involves the artist singing and lamenting her overwhelming emotions. We designed a “numbing” machine, which seeps milk & emotion from Gini until she rebels and smashes it to pieces. We had three set-ups for this shoot: the machine, Gini’s milky mind, and the destroyed machine.

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